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Revenue
Business
WHAT IS IT?
Revenue is the income generated from selling goods or services before deducting costs and expenses.
IN PLAIN ENGLISH
It is the money value of your sales, not the amount you keep as profit.
SIMPLE EXAMPLE
If a business sells 1,000 items at £20 each, revenue is £20,000 before costs.
WHY DOES IT MATTER
Revenue is an important starting number, but it does not tell you whether the business is profitable.
THE ROCKET TEST
Revenue is what the business generates from sales before costs are deducted.
SEE IT IN ACTION
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